The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Public Service / Collateral - Campaign
More Birthdays - Wrapping Paper & Tubes
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Collateral - Campaign
Art From the Streets
Agency: space150 / Minneapolis
Client: Make Better Category: Public Service / Collateral - Campaign
Tubes: Get Championy (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Hard Hitting (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Kenny Powers gets signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Google Demo Slam: Chubby Bunny
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Google Demo Slam: Extra Spicy
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Non-Broadcast / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Non-Broadcast / Single
Digital Death
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Non-Broadcast / Single
Nike Music shoe
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Non-Broadcast / Single
Profile The Governor
Agency: Young & Rubicam / New York
Client: BAN1070 Category: Non-Broadcast / Single
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope
Agency: Atelier Amuse / Montreal
Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You
Agency: BBDO / New York
Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball
Agency: DoubleYou / Barcelona
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer
Agency: Lowe Brindfors / Stockholm
Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing
Agency: Mill Stirling / Singapore
Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale
Agency: Ogilvy New Zealand / Auckland
Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
MINI Countryman World Record
Agency: Profero / London
Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com
Agency: Marcel / Publicis Conseil / Paris
Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room
Agency: R/GA / New York
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse
Agency: Saatchi & Saatchi, New Zealand / Auckland
Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard
Agency: space150 / Minneapolis
Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine
Agency: Taxi 2 / Toronto
Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters - Campaign
Stop
Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral / Posters - Campaign
Flipped City
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Philips Category: Collateral / Posters - Campaign
Funny Babies
Agency: Dentsu Brasil / Sao Paulo
Client: L'Univers de Chocolat Category: Collateral / Posters - Campaign
Award:
2011 Design Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Public Service / Collateral - Campaign
Annual ID:
11293D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays - Wrapping Paper & Tubes
Category:
Public Service / Collateral - Campaign
Annual ID:
11294D
Award:
2011 Design Merit Award
Agency:
space150 / Minneapolis
Client:
Make Better
Title:
Art From the Streets
Category:
Public Service / Collateral - Campaign
Annual ID:
11295D
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Get Championy (R)
Category:
Non-Broadcast / Single
Annual ID:
11409T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Hard Hitting (R)
Category:
Non-Broadcast / Single
Annual ID:
11410T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Kenny Powers gets signed by K-Swiss
Category:
Non-Broadcast / Single
Annual ID:
11411T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Chubby Bunny
Category:
Non-Broadcast / Single
Annual ID:
11413T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Extra Spicy
Category:
Non-Broadcast / Single
Annual ID:
11414T
Award:
2011 Advertising Merit Award
Agency:
john st. / Toronto
Client:
john st.
Title:
Pink Ponies
Category:
Non-Broadcast / Single
Annual ID:
11415T
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Samsung
Title:
Optical Illusion
Category:
Non-Broadcast / Single
Annual ID:
11416T
Award:
2011 Advertising Merit Award
Agency:
Mad Media / Oceanside
Client:
DC Shoes
Title:
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Category:
Non-Broadcast / Single
Annual ID:
11417T
Award:
2011 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Cab Jam
Category:
Non-Broadcast / Single
Annual ID:
11418T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Non-Broadcast / Single
Annual ID:
11419T
Award:
2011 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
European Tour
Title:
Clay
Category:
Non-Broadcast / Single
Annual ID:
11420T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Digital Death
Category:
Non-Broadcast / Single
Annual ID:
11421T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
Nike Music shoe
Category:
Non-Broadcast / Single
Annual ID:
11422T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
BAN1070
Title:
Profile The Governor
Category:
Non-Broadcast / Single
Annual ID:
11423T
Award:
2011 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11189N
Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Grid
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11190N
Award:
2011 Interactive Merit Award
Agency:
ART+COM / Berlin
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11191N
Award:
2011 Interactive Merit Award
Agency:
Atelier Amuse / Montreal
Client:
ARTV
Title:
ARTVscope
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11192N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Visible You
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11193N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Plead Your Case
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11194N
Award:
2011 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Nike
Title:
Nike Football Digital Pinball
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11195N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Coca Cola
Title:
Real Life "like"
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11196N
Award:
2011 Interactive Merit Award
Agency:
Euro RSCG London / London
Client:
Akzo Nobel/ Dulux
Title:
Dulux - Let's Colour Project
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11197N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11198N
Award:
2011 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Bus Stop Derby
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11199N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11200N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11201N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Ericsson
Title:
Big Cheer
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11202N
Award:
2011 Interactive Merit Award
Agency:
Mill Stirling / Singapore
Client:
RED BULL/PUMA
Title:
Brain Controlled Racing
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11203N
Award:
2011 Interactive Merit Award
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11204N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen
Title:
Goodbye Citi
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11205N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
SAP
Title:
Bit.Code by Julius Popp
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11206N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New Zealand / Auckland
Client:
Waitakere City
Title:
Car for Sale
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11207N
Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
MIN
Title:
MINI Countryman World Record
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11208N
Award:
2011 Interactive Merit Award
Agency:
Marcel / Publicis Conseil / Paris
Client:
Ni Putes Ni Soumises
Title:
Doyouchat.com
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11209N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
The Film Room
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11210N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi, New Zealand / Auckland
Client:
Toyota New Zealand
Title:
Nimble as a Mouse
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11211N
Award:
2011 Interactive Merit Award
Agency:
space150 / Minneapolis
Client:
Forever 21
Title:
Forever 21 Digital Billboard
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11212N
Award:
2011 Interactive Merit Award
Agency:
Taxi 2 / Toronto
Client:
MINI Canada
Title:
MINI: Vending Machine
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11213N
Award:
2011 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
Impossible Wall
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11214N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future: Johnnesburg LifeCentre
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11215N
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Collateral / Posters - Campaign
Annual ID:
11223A
Award:
2011 Advertising Merit Award
Agency:
Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client:
Vijay Kaul
Title:
Stop
Category:
Collateral / Posters - Campaign
Annual ID:
11224A
Award:
2011 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Collateral / Posters - Campaign
Annual ID:
11225A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors
Category:
Collateral / Posters - Campaign
Annual ID:
11226A
Award:
2011 Advertising Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Philips
Title:
Flipped City
Category:
Collateral / Posters - Campaign
Annual ID:
11227A
Award:
2011 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L'Univers de Chocolat
Title:
Funny Babies
Category:
Collateral / Posters - Campaign
Annual ID:
11228A
